Digital Marketing & E-Commerce Strategies at Dayananda Sagar Academy of Technology and Management-MBA,MCA

Introduction

Digital marketing and e-commerce strategies are key drivers of business growth in today’s online-centric world. Dayananda Sagar Academy of Technology and Management-MBA,MCA equips students with skills to develop effective marketing campaigns, optimise online platforms, and analyse consumer behaviour. The curriculum in Dayananda Sagar Academy of Technology and Management-MBA,MCA covers SEO, social media marketing, email campaigns, content marketing, and e-commerce management. Practical projects, case studies, and industry simulations provide hands-on experience. Students learn to measure ROI, track metrics, and enhance customer engagement. 

Search Engine Optimisation (SEO)

• Optimising websites to rank higher in search engine results effectively.


• Conducting keyword research for targeted content creation.


• Monitoring SEO performance through analytics tools.


• Implementing on-page and off-page optimisation strategies.


• Enhancing organic traffic and lead generation through SEO.

Social Media Marketing

• Dayananda Sagar Academy of Technology and Management-MBA,MCA, designing campaigns across platforms like Facebook, Instagram, and LinkedIn.


• Using paid advertising to boost reach and engagement.


• Monitoring performance metrics to refine strategies.


• Engaging audiences through interactive content and storytelling.


• Building brand loyalty through consistent social presence.

Email & Content Marketing

• Creating personalised email campaigns for customer retention.


• Designing content that aligns with marketing objectives.


• Analysing email open rates, clicks, and conversions.


• Developing blogs, videos, and infographics for engagement.


• Ensuring content is informative, relevant, and value-driven.

E-Commerce Strategy

• Developing online sales strategies and storefront management.


• Optimising product listings and pricing for conversions.


• Managing inventory and supply chain for e-commerce platforms.


• Leveraging analytics to track customer behaviour and sales trends.


• Implementing secure payment gateways and customer support systems.

Digital Advertising & Analytics

• Planning PPC campaigns and retargeting strategies.


• Monitoring ad performance using analytics dashboards.


• Adjusting campaigns for higher ROI and engagement.


• Integrating multi-channel advertising for maximum reach.


• Measuring impact on sales, brand awareness, and customer acquisition.

Ethical & Sustainable Marketing

• Ensuring transparency and honesty in digital campaigns.


• Protecting user data and privacy across platforms.


• Avoiding misleading promotions and false claims.


• Promoting products and services responsibly.


• Encouraging environmentally friendly and socially responsible messaging.

Conclusion

Digital marketing and e-commerce have transformed how businesses connect with customers. Dayananda Sagar Academy of Technology and Management-MBA,MCA equips students with knowledge and practical skills to plan, execute, and analyse online campaigns effectively. Graduates learn to optimise websites, leverage social media, and manage e-commerce platforms efficiently. Ethical practices and sustainable strategies ensure responsible marketing while building brand trust. Hands-on projects and simulations prepare students for real-world challenges.